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Titel: | Success and Impact Factors of Card-based Customer Rebate Systems in German Retail - An Empirical Analysis |
Publikationstyp: | Konferenzbeiträge |
Autoren: | Ruch M |
Erscheinungsjahr: | 2006 |
Journal: | Proceedings of the 17th International Conference of Information and Intelligent Systems |
Tagung: | 17th International Conference of Information and Intelligent Systems, Varazdin, Croatia |