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Title: One-to-one Marketing and Customer Loyalty in Electronic Commerce - An Empirical Analysis. Working Paper
Publication type: Conference papers
Authors: Pippow I, Eifert D, Müller G
Year of publication: 2003
Journal: Proceedings of the 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas"
Conference: 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", 29 March, Freiburg
Volume: 2
Issue: 3
Series: IIG-Berichte
PDF: http://www.iig.uni-freibu[...]tionen/PiEiMu2003.pdf
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