Publications
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| Title: | The Relevance of Brands for Electronic Commerce, Results from an Empirical Study of Consumers in Europe |
| Publication type: | Conference papers |
| Authors: | Schoder D, Strauß R, Gebauer D |
| Year of publication: | 2001 |
| Conference: | Thirty-Fourth Annual Hawaii International Conference on System Sciences (HICSS-34), January 3-6, IEEE Computer Society |
Neues Buch: Müller, G.:„Protektion 4.0: Das Digitalisierungsdilemma“
