Publications
|
« back to the overview
|
|
| Title: | Success and Impact Factors of Card-Based Loyalty Systems – An Empirical Analysis in the German Retail Sector |
| Publication type: | Journal Articles |
| Authors: | Ruch M |
| Year of publication: | 2007 |
| Journal: | Journal of Information and Organizational Sciences (JIOS), Vol. 31, No. 1, Faculty of Organization and Informatics, Varazdin, Croatia |
Neues Buch: Müller, G.:„Protektion 4.0: Das Digitalisierungsdilemma“
