Publications
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: Eifert D (Journal Articles
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2002
back to the year overview- Pippow I, Eifert D, Strüker J
Economic Implications of Mobile Commerce - An Exploratory Assessment of Information Seeking Behavior
2002 The First International Conference on Mobile Business, Athen, Griechenland
Book chapters
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2004
back to the year overview- Eifert D
Wert von Kundenprofilen im Electronic Commerce
In: Wert von Kundenprofilen im Electronic Commerce, pages: 1 - 238, N. Szyperski B.F. Schmid A.-W. Scheer G. Pernul S. Klein (ed.), Josef Eul Verlag GmbH (Lohmar-Köln), 2004
2003
back to the year overview- Strüker J, Sackmann S, Eifert D, Pippow I
Location-Related Services for Mobile Commerce - An Analysis of the Potentials for small and medium-sized Enterprises
In: The Second International Conference on Mobile Business, pages: 129 - 140, G.M. Giaglis H. Werthner V. Tschammer K.A. Froeschl (ed.), Oesterreichische Computer Gesellschaft: (Wien), 2003
2001
back to the year overview- Eifert D, Pippow I
Erfolgswirkungen von One-to-One Marketing - Eine empirische Analyse
In: Information Age Economy. Internationale Tagung Wirtschaftsinformatik 2001, H.-U Buhl A Huther B Reitwiesner (ed.), Physica (Heidelberg), 2001 - Eifert D, Pippow I
Erfolgswirkungen von One-to-One Marketing - Eine empirische Analyse
In: Information Age Economy. 5. Internationale Tagung Wirtschaftsinformatik 2001, pages: 265 - 278, Buhl, Hans Ulrich / Huther, Andreas / Reitwiesner, Bernd (ed.), Physica-Verlag (Heidelberg), 2001
Conference papers
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2003
back to the year overview- Eifert D, Pippow I, Müller G
Brand Building on the Internet - An Empirical Analysis. Working Paper
2003 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", 29 March, Freiburg Proceedings of the 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", volume: 3, issue: 3 - Pippow I, Eifert D, Müller G
One-to-one Marketing and Customer Loyalty in Electronic Commerce - An Empirical Analysis. Working Paper
2003 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", 29 March, Freiburg Proceedings of the 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", volume: 2, issue: 3