Publications
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: Ruch M (Journal Articles
Years: 2015 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994back to the top of all publications
2010
back to the year overview- Sackmann S, Kundisch D, Ruch M
Customer Portfolio Management in E-Commerce - An Analytical Model for Optimization
2010 Management Research Review, volume: 33, issue: 6, page: 617 - Ruch M, Sackmann S
Integrating management of customer value and risk in e-commerce
2010 Information Systems and E-Business Management
2008
back to the year overview- Sackmann S, Kundisch D, Ruch M
CRM, Kundenbewertung und integrierte Risk-Return-Steuerung - Zum Status quo des betrieblichen Einsatzes
2008 HMD Praxis der Wirtschaftsinformatik, issue: 259, pages: 21 - 31
2007
back to the year overview- Ruch M
Success and Impact Factors of Card-Based Loyalty Systems – An Empirical Analysis in the German Retail Sector
2007 Journal of Information and Organizational Sciences (JIOS), Vol. 31, No. 1, Faculty of Organization and Informatics, Varazdin, Croatia
Books
Years: 2010 | 2009 | 2008 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 1996back to the top of all publications
2010
back to the year overview- Institut für Informatik und Gesellschaft, Universität Freiburg (Freiburg)
Ergebnisbroschüre der Umfrage "Kundenbeziehungen im E-Commerce – Chancen erkennen, Risiken minimieren"
Ruch M, Siegl M
Book chapters
Years: 2016 | 2015 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1987back to the top of all publications
2009
back to the year overview- Sackmann S, Ruch M
Customer-Specific Transaction Risk Management in E-Commerce
In: Value Creation in E-Business Management, pages: 68 - 79, M. Nelson and M. Shaw and T. Strader (ed.), Springer (Berlin), 2009
2008
back to the year overview- Kundisch D, Sackmann S, Ruch M
E-Tailers and their Customer Portfolio: A Risk Perspective
In: Lecture Notes in Business Information Processing (LNBIP), pages: 32 - 49, Springer (Berlin u.a.O.), 2008
Conference papers
Years: 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 | 1996 | 1995 | 1994 | 1992 | 1991 | 1986back to the top of all publications
2009
back to the year overview- Ruch M
Kundenindividuelle Steuerung von Transaktionsrisiken im E-Commerce
2009 Tagungsband zum Doctoral Consortium der Konferenz Wirtschaftsinformatik 2009 in Wien
2008
back to the year overview- Kundisch D, Sackmann S, Ruch M
CRM and Customer Portfolio Management for E-Tailers
2008 41st Hawaii International Conference on System Sciences (HICSS'08), 7.-10. Januar 2008, Waikoloa, Hawaii, USA Proceedings of the 41st Hawaii International Conference on System Sciences (HICSS'08)
2007
back to the year overview- Kundisch D, Sackmann S, Ruch M
Customer Portfolio Management in E-Commerce - A Risk Management Perspective.
2007 INFORMS: International Puerto Rico 2007 Conference. Puerto Rico: Integrated Corporate-wide Risk/Return Management Proceedings to the INFORMS: International Puerto Rico 2007 Conference, Integrated Corporate-wide Risk/Return Management, - Kundisch D, Sackmann S, Ruch M
Transferring Portfolio Selection Theory to Customer Portfolio Management – The Case of an e-Tailer, Workshopbeitrag
2007 3rd International Workshop on Enterprise Applications and Services in the Finance Industry (FinanceCom 2007), Montreal, Canada, 8. Dezember Proceedings of the 3rd International Workshop on Enterprise Applications and Services in the Finance Industry (FinanceCom 2007)
2006
back to the year overview- Ruch M
Success and Impact Factors of Card-based Customer Rebate Systems in German Retail - An Empirical Analysis
2006 17th International Conference of Information and Intelligent Systems, Varazdin, Croatia Proceedings of the 17th International Conference of Information and Intelligent Systems