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Title: | Electronic Commerce: innovative Geschäftsfelder für den Handel |
Book title: | Jahrbuch Marketing Kommunikation |
Publication type: | Book chapters |
Authors: | Strauß R, Schoder D |
Year of publication: | 1997 |
Publisher: | R. Köhler |
Journal: | MARKETING&KOMMUNIKATION |
Pages: | 146 - 151 |