Publications
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| Title: | Success Factors for Electronic Customer Communication in Brick- and-Mortar Retailing |
| Publication type: | Conference papers |
| Authors: | Strüker J, Sackmann S |
| Year of publication: | 2004 |
| Journal: | Proceeding of the 3rd mBusiness Conference, 12.13. July, 2004, New York, USA |
Neues Buch: Müller, G.:„Protektion 4.0: Das Digitalisierungsdilemma“
