Publications
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Title: | Erfolgswirkungen von One-to-One Marketing - Eine empirische Analyse |
Book title: | Information Age Economy. Internationale Tagung Wirtschaftsinformatik 2001 |
Publication type: | Book chapters |
Authors: | Eifert D, Pippow I |
Year of publication: | 2001 |
Location of publication: | Heidelberg |
Publisher: | H.-U Buhl A Huther B Reitwiesner |
Journal: | Physica |