Publications
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: Müller G (Conference papers
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2003
back to the year overview- Eifert D, Pippow I, Müller G
Brand Building on the Internet - An Empirical Analysis. Working Paper
2003 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", 29 March, Freiburg Proceedings of the 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", volume: 3, issue: 3 - Pippow I, Eifert D, Müller G
One-to-one Marketing and Customer Loyalty in Electronic Commerce - An Empirical Analysis. Working Paper
2003 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", 29 March, Freiburg Proceedings of the 20th Nagoya/Freiburg Seminar "International Factor Markets in Integrated Areas", volume: 2, issue: 3